reUse

Leveraging Technology to Turn Wastewater into a Resource

Follow reUse on :

Gaby Bolanos, reUse | Utilities Tech Outlook | Wastewater Treatment Solutions Of The YearGaby Bolanos, V.P. of Sales & Marketing; Randall Nelson, C.O.O & Founding Member
From a high vantage point overlooking the city, it’s clear how much effort goes into ensuring water reaches every household. Yet, as you observe the intricate network, a thought arises - millions of gallons flow through the domestic water system only to be discarded at the end as waste.

What if, instead of wasting this precious resource, there was a way to recycle, reclaim and reuse it, ultimately preserving water for future generations? reUse is a wastewater treatment company that recognizes this issue and offers a groundbreaking solution.

The company’s advanced MBR treatment systems are designed to produce high quality effluent suitable for a range of applications, including non-potable uses like irrigation of public parks, school yards, athletic fields, residential lawns, firefighting activities and much more.

Its technology also opens pathways for both indirect and direct potable reuse, providing communities and developers with flexible, sustainable water reuse options.

Technology Empowering a Sustainable World

The foundation of reUse’s approach lies in its advanced Membrane Bioreactor (MBR) System, a solution that combines advanced biological processes with state-of-the-art membrane filtration.

At the core of this system is the A3 MaxFlow rigid-plate membrane, featuring ultra-fine pores (absolute 0.038 microns), blocking pathogens and suspended solids, and ensuring exceptional filtration.

Paired with a robust BNR (Biological Nutrient Removal) process, the System efficiently degrades organics and effectively reduces nitrogen and phosphorus, producing the highest quality effluent in the industry, making it ideal for diverse applications.

Setting a New Standard of Design

Beyond it’s consistently clean effluent, the System is completely turning conventional design concepts upside down, no longer relying on large and complex designs.

“Our MBR System eliminates the need for conventional components like clarifiers, oversized aerobic basins, chlorine contact chambers, and sludge digesters,” explains Randall Nelson, C.O.O & Founding Member. “This reduces the plant’s footprint by 40-50%, offering a more efficient and sustainable solution for municipalities and developments with space constraints.”

Not only does the System significantly reduce the overall process footprint and complexity, it also greatly reduces onsite construction.

All equipment is manufactured, pre-assembled onto equipment skids, prewired and pre-plumbed before being delivered to the site for final installation costs - reducing onsite labor costs by as much as 80% over conventional plants.

Further, every system undergoes rigorous testing and review to ensure that it meets industry standards and also has the flexibility to adapt to future growth.

While the System’s core process and membranes have remained consistent for over 16 years, reUse is continuously refining each new system to ensure it meets the most stringent environmental, operational and effluent capabilities.

“Our compact, simplified design and reduced labor requirements deliver significant savings and a quicker ROI,” adds Gaby Bolaños, V.P. of Sales & Marketing. “This makes our systems especially attractive to land developers, municipalities and utility companies seeking reliable and cost-effective solutions.”

A Client-Centered Approach to Turnkey Solutions

The company offers a full turn- key solution and manages every aspect of the project, including planning, designing, regulation, construction and system installation while also providing operational support as needed.
This is done so that clients fully leverage the MBR technology’s advanced treatment capabilities - without the hefty price tag often seen in the market.

The company’s client engagement process begins by understanding clients’ specific needs, whether for a developer or municipality.

It collaborates and finds ways to integrate reclaimed water into projects, especially when the existing water supply is insufficient.

The efficiency of the reUse system is evident in the company’s ability to serve a diverse range of clients, including utility companies, land developers, municipalities and engineering firms.

Currently, about 90 percent of clientele comes from referrals showcasing an increased demand due to water restrictions and the technology’s advantages.

This organic expansion is a result of experience, commitment to sustainability and a specialized team of professionals.

First, reUse’s team boasts more than 1,100 water and wastewater treatment systems designed, with every system since 2015 utilizing the A3 MaxFlow membrane technology.

Second, reUse specifically hires individuals who share their commitment to water sustainability - enabling reUse to operate with agility, as each member contributes across specialized roles to deliver results that consistently exceed client expectations.

reUse’s commitment to both sustainability and making sure projects run smoothly make it the go-to partner for clients.

Proven Success in Real- World Applications

This effectiveness was highlighted in a case study involving a municipality in the Dallas-Fort Worth area that needed a cost-effective solution for its wastewater treatment needs.

Initially, the city received a $17 million bid for constructing a conventional wastewater treatment plant, which exceeded its budget.

Seeking an alternative, they turned to reUse for its advanced treatment solution, which ultimately reduced the project cost to $11MM - saving the city more than $5 MM.

The company’s technology also allowed the city to use the same 10-acre site to process 17 million gallons per day, compared to only 5 million gallons with the original design.

This tripled the treatment capacity in the same footprint and offered significant land, time and money savings.

This example highlights how reUse’s solution offers a much smaller footprint and more efficient wastewater treatment than conventional systems.

Achievements like this are a result of reUse putting its customers first and actively gathering feedback from operators, engineers and developers to make sure that the systems address real-world challenges.

Future-Proofing Communities against Water Scarcity

reUse’s systems are not just about solving today’s challenges - they’re built with the future in mind.

Our MBR System eliminates the need for conventional components like clarifiers, oversized aerobic basins, chlorine contact chambers, and sludge digesters


“By turning wastewater into a valuable resource, we’re helping our clients and communities take proactive steps toward water sustainability,” adds Bolaños. “Our technology isn’t just about solving today’s challenges - it’s about building a future where water scarcity is no longer a limitation.”

As water management priorities evolve, reUse continues to lead with innovative technology, proven results, and a steadfast commitment to sustainable practices. For utility managers seeking cost-effective, scalable solutions, reUse offers a clear path forward - one that prioritizes both performance and conservation.

Share this Article:
Wastewater Treatment Solutions Of The Year – 2025

Company
reUse

Management
Gaby Bolanos, V.P. of Sales & Marketing; Randall Nelson, C.O.O & Founding Member

Description
reUse is a wastewater treatment company dedicated to reducing reliance on potable water by repurposing treated wastewater for non-potable applications. By providing innovative solutions, reUse helps utility companies and surrounding communities’ transition from traditional water sources to a more sustainable approach. This approach maximizes water usage, ensuring it is treated as a valuable resource rather than being discarded as waste.