Utilities Tech Outlook Weekly Brief
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Customer expectations are growing with each passing day, and the utility industry is picking up its pace to keep up with the ever-evolving expectations.
FREMONT, CA: The business world is turning data-centric. Fueled by enhanced network architecture and connectivity, companies will generate data that can have implications on a host of activities and operations. The utility industry is also veered towards taking technology-backed solutions to overcome the challenges it faces. Infrastructure maintenance, renewal, and workforce training are some of the significant ones. Now the sector is looking to introduce VR as a tool for quick and effective employee training, resulting in better maintenance practices.
There are a lot of alternatives to choose from the varied utility suppliers available when there is more than one provider per area. When there are various options offered, consumers switch in the hopes of enhancing their experience and getting a lower cost. VR and AR can play a role in the standard earlier stages where optimization and enhanced potency are more critical than later stages of innovation and authentic business transformation.
Modern advances in computational power, graphics processing, storage, and high-resolution displays have helped subdue some of the limitations standing in the way of the extensive use of these immersive technologies. Consumer expectations are always developing and emerging. Many businesses are focusing more efforts on building a customer-centric culture and driving consumer experience improvements. The utility industry as a whole is trying to keep up with providing an extraordinary customer experience. With more marketers developing, innovative solutions to surpass customer expectations, utility organizations need to start stepping up.
AR and VR solutions have the power to reduce costs, advance safety and expand the types of services provided in the utility sector. Utilities have started exploring new ways of establishing and lengthening relationships with their consumers. With a decreasing requirement for energy, new experts disrupting the customers have more alternatives to manage their utility consumption. Costing is an indispensable part of customer satisfaction regardless of utilities being privatized or not. AR gives an individual in the real world, the ability to streamline a task and allow it to be executed remotely.
AR and VR devices are among the most cutting-edge technologies in today’s customer electronics aspect, and utilities have seldom been early adopters of new technologies. The hype that has surrounded the AR and VR solutions is real in the utility and energy space. Consumers have always appreciated the opinion of their contemporaries in their decision-making method and post-purchase satisfaction. Businesses are now implementing that all-important information using AR within their operations. Customers can scan displays and signage to see additional product information, including necessary customer surveys.
AR and VR offer the opportunity to enhance the relationship between the consumer and the product or utility service. The connection is the emotional attachment that the customer feels towards the industry and represents a significant portion of decision making and the overall satisfaction and experience. Customers value their voice being heard and given importance. AR and VR add value to the customer and connect with them emotionally and have a peremptory impact on customer experience. Long-term benefits of the twin technology are high, particularly in vertical markets like energy and utilities.
